Tokenmaxxing: Goodhart's Law at $700 Billion
Amazon told 80% of its developers to use AI every week. It tracked token consumption on internal leaderboards. Employees responded exactly the way employees always respond to stupid metrics: they gamed them. Using an internal tool called MeshClaw, some Amazon workers began spawning AI agents to automate pointless tasks — not because the tasks needed doing, but because the agents consumed tokens, and tokens were what got measured. The practice has a name now: tokenmaxxing. And Amazon isn't alone. Meta built an…